Unlike most tourism companies in China that work on a business to business level through travel organizations, The Good Go works directly with the customer. It’s goal is to broaden traveler’s perspectives of what we have to offer here in the States, taking the focus away from the gateway cities of Los Angeles, San Francisco, and New York. As The Good Go’s Jason Lu told us, Nevada City was of special interest due to its Gold Rush history, in which Chinese workers played an integral role.
Outbound tourism from China to the United States has increased in recent years, but Jason said that China has seen a decline in U.S. visitors. English-speaking tour guides in China have had to adapt, and many have flipped 180 degrees to become U.S. guides for Chinese tourists.
“The biggest problem is language, communication,” The Good Go’s Cindy Hu explained. Part of the company’s goal is to find Chinese-speaking Americans that it can establish as local hosts and guides for independent visitors from China. An online platform that runs through China’s WeChat service will help tourists connect with local guides. The opposite is also true, allowing anyone who wishes to be a guide to sign up and find travelers.
Jason said that among China’s younger generation, “more and more self-guided travelers” are coming to the U.S. The Good Go is putting together a service that provides rich information and knowledgable local hosts to better accommodate the self-sufficient nature of this new generation of travelers. The goal is ultimately to provide a lightly curated experience that allows travelers to shape their own adventures. We were honored to host Jason, Cindy, and the reset of their team in Papa Bear’s Lodge, and hope to meet more travelers from China in the future!